Strickland 1st Senate Campaign to Announce New, 6-Second Non-Skippable YouTube Ads

Ad labels Portman "the best senator China's ever had” highlighting his unabashed support for job-killing trade policies

COLUMBUS, OH — Today the Ted Strickland for Senate campaign is launching a new, six-second non-skippable digital advertisement, “Portman in 6 Seconds” — becoming the first Senate campaign in the country to announce the use of YouTube’s brand new “Bumper" ad format announced two weeks ago by Google.

The ad highlights how Portman is “the best senator China’s ever had,” since Portman has a decades-long, unabashed record of supporting job-killing trade policies that have shipped hundreds of thousands of jobs overseas to places like China.  Portman has been labeled a “Dedicated Outsourcer;” supported 8 unfair trade deals; voted to grant China Permanent Most Favored Nation Status; failed to crack down on unfair Chinese steel imports as United States Trade Representative; and called efforts to stop Chinese currency manipulation “counter-productive.” The Columbus Dispatch wrote that on trade “the voting records of Strickland and Portman are polar opposites.” Additional information about Portman’s record is available at www.BeltwayRob.com.

The new “Bumper” ad format is a six-second, non-skippable instream video ad format which offers a new way to reach users who are increasingly heading to their mobile phones to view video, where shorter videos perform better. The ad will reach targeted voters in Ohio and is a continuation of the Strickland campaign’s ongoing six-figure paid media campaign, which will feature a mix of search, social display and digital pre-roll advertising.  

“It only takes six seconds for voters to learn the truth about Rob Portman: he’s the best senator China’s ever had,” said Strickland for Senate campaign spokesman David Bergstein. “Portman has a decades-long, unabashed record of voting for unfair trade deals that have shipped hundreds of thousands of good-paying jobs overseas to places like China. Just like the ultimate Washington insider that he is, Portman puts the agenda of the wealthy and well-connected first, while Ohio’s working people pay the price.”

“Ted’s campaign is using the most cutting-edge technology and digital innovations in order to reach Ohio voters where they are online and with the most effective message for the medium,” said Strickland for Senate Campaign Manager Rebecca Pearcey. “Short and sweet is the key to reach voters online -- and thankfully it only takes 6 seconds for them to learn the truth about Portman: he’s the best senator China’s ever had.”

WATCH "PORTMAN IN 6 SECONDS”

PortmanIn6Seconds.jpg

On Monday, Strickland joined steelworkers in Lorain, Ohio to discuss his policy proposals to crack down on unfair trade deals, and he recently held a three-day, eight-city “No More Terrible Trade Deals Tour” across Ohio, holding events with workers and outside locations that had lost jobs due to foreign outsourcing following the passage of unfair trade deals supported by Senator Portman.

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